Grifoll’s most recent success story is called Endangered Species, a collection of 6 assembled paper animals that has been distributed in 4 European countries during the spring of 2021.
Made entirely of FSC® Mix paper, the collection recreates the most representative protected species on our planet. Each of the mountable paper animals is accompanied by an information card, a way of making children aware of the importance of preserving nature while they play.
Paper Animals as sustainable promotion
Companies, organizations and institutions are increasingly aware of the importance of minimizing the environmental impact of their activities. Each of the aspects that affect this ecological footprint are being reconsidered, from production to logistics. Promotional campaigns do not escape this trend, becoming the vehicle used by brands to convey their commitment to the environment.
In the case of KFC, promotion goes beyond the message. The promotional item itself has been sustainably manufactured from recycled materials.
The use of paper and cardboard, both recycled and FSC certified, is becoming more and more common in loyalty campaigns. Although plastic allows greater complexity in promotional gifts, paper provides more creative solutions precisely because of this limitation.
The future of paper promotions
The growing trend makes us think that paper will become the most widespread material in the promotional world. New technologies will allow increasingly complex solutions in these sustainable materials, and agencies will once again have a primary role as creative hubs rather than simple intermediaries.
