Variable data labels

Variable data label printing

A label may need the information it contains to be different each time. This information can be a text, an alphanumeric code or a number. Grifoll automates this process to offer a personalized label adapted to the needs of each client.

What does VDP stand for?

VDP means Variable Data Printing. This technique combines data lists with our digital printing machines, resulting in a high quality printed label with unique information. Variable data printing is used both for numbering and coding issues and when personalizing a message.

Advantages of variable printing

It has been proved that engagement with a personalized message is much greater than with a generic one. The possibility of numbering and coding allows assigning different answers for different codes, as for example in the case of prize promotions.