6 pros for using In Mould Labels
In Mould Labelling is spreading quickly due to its advantages compared to other labelling systems. Although the IML was created in the 70's, it has been the recent innovations what has favoured the in mould over other plastic decoration techniques, such as heat transfer or self-adhesive.
What is In Mould Labelling?
The In Mould Labelling consists in joining the process of thermoforming the product with the process of labelling it in a simultaneous operation. First the label is placed in the mould, where it is maintained in its position by vacuum or electrostatic attraction. Secondly the melted plastic is injected in the mould, where it will become its final shape. Once cold and solid, the label will have become an integral part of the product.
Pros of incorporating IML
Decoration by IML labels offers a series of advantages that we will summarize here:
1. The process of labelling in the mould saves cost in long runs by minimizing waste, labour and time.
2. After injecting the plastic in the mould the product is 100% finished, cutting out the posterior process of labelling the product, saving time and manpower.
3. In Mold Labels allow a high quality graphic resolution. For those products aiming to stand out visually in the point of sale this means a huge advantage.
4. Because the label becomes an integral part of the product, the visual effect is integrated and therefore perceived as a if the product was directly printed on top.
5. It ressist rubbing and scratching. Decoration with in mould labels endure longer thanks to a plastic layer protecting the design.
6. The label itself endures longer. It will resist heat, cold, freezing, and microwaves as much as the whole product itself.
To learn more about IML plastic labels you can follow this link, where you will also find an explanatory video:
All about In Mould Labelling here.