About On-pack Premiums
Promotional gifts have traditionally been one of the most important tools used to stimulate sales in the short term. In a competitive context in which differentiation is more and more complicated, premiums play a main role for those companies who wish to avoid a competition based on price. Promotional items help to increase the appeal of a product, as well as opening a window for the transmission of brand values through celebrities and licensing, resulting in a greater consumer loyalty and repurchase index.
Types of Promos
In FMCG premiums are often divided in In-Pack and On-Pack promotions:
- In-Pack promotions are those that come inside the product -for example a temporary tattoo inside a snack. In many cases they have to meet special regulations to avoid altering the product they are with. Also many products can’t include an In-Pack premium due to its own nature, such as beverages and dressings.
- On-Pack promotions are external to the product itself. Until now On-Pack premiums used to be a trade system based on repetition (discounts, winning codes, cumulative points...). This kind of premiums did not allow integrated promos. Also, certain targets were not attracted to these economic benefits. In order to get the attention of these targets promos became complex, offering bigger gifts in exchange for bigger troubles for the consumer.
The On-Pack Reel
How to get an inexpensive premium, attach it to the outside of the packaging and make it appealing to every target? Grifoll has developed a solution based on these premises: the On-Pack Reel. The On-Pack Reel allows us to wrap a printed gift to the outside of any product, opening a new world of promotional possibilities to all kind of brands, who can now approach their customers with new sales arguments. Temporary tattoos, stickers, collectibles, scratch & win tickets are some of the promotional items you will be able to offer thanks to Grifoll’s new On-Pack Reel.
Launching the On-Pack Reel
So far so good. The success of this new way of offering premiums is directly related to top-of-the-line companies that have included the On-Pack Reel with printed promos in their products. A greater attention has been accomplished, increasing sales and resulting into a growing presence of On-Pack promotions in the Point of Sale.